The Challenges and Triumphs of Taking Over an Olive Farm in California

Les défis et les triomphes de la reprise d'une oliveraie en Californie

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"J'ai vu l'opportunité d'acheter 50 hectares de terrain sur lesquels Fabien cultivait déjà des olives et produisait de l'huile, et c'était une excellente opportunité de se lancer dans le secteur de l'olive", a-t-il déclaré. "J'ai découvert la terre et j'en suis tombé amoureux même si je ne connaissais pas grand-chose à l'agriculture."

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Bui travaille maintenant à intégrer Pura Grove dans sa plus grande entreprise, Pura d'Or, qui vend des suppléments biologiques et des produits de soins personnels pour la peau et les cheveux.

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Alors que l'huile d'olive est utilisée depuis des millénaires pour les cheveux, la beauté et les soins de la peau, Bui a déclaré qu'un problème constant auquel il était confronté à Pura d'Or était de connaître la provenance et les méthodes de mouture de l'huile d'olive en vrac qu'il importait d'Europe.

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Bui utilise maintenant environ 10 % de sa production dans ses produits de soins de la peau et des cheveux, tandis qu'il embouteille et vend les 90 % restants sous la marque Pura Grove.

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Bui a embauché des ouvriers agricoles supplémentaires et un consultant pour l'aider à en savoir plus sur l'oléiculture et la production d'huile. Pourtant, il a déclaré que l'oléiculture n'est pas facile et continue de faire face à une courbe d'apprentissage abrupte.

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"L'agriculture, en général, demande beaucoup de travail", a ajouté Bui. "C'est beaucoup de travail manuel que vous devez mettre dans le processus pour obtenir une seule bouteille d'huile."

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"Je pense que la production d'huile d'olive, en général, est très difficile dans toute la Californie", a-t-il déclaré. « Nous sommes confrontés à une forte concurrence étrangère. »

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Le producteur primé de Corse reste optimiste malgré les défis de l'île

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